Jakob Nielsen commented on a couple of different websites, saying "Bad content, bad links, bad navigation, bad category pages... which is worst for business" In these examples, bad content takes the prize for costing the company the most money."
I think Nielsen makes an excellent point on the three different websites he commented on. As for the first on about Jazz, the fact that there is not any information about the musicians and it only has a picture of one of the members it does not do the band justice. There aren't any reviews or samples on the website to help encourage people who want to make reservations to actually make them. One thing I did notice on the website, and Nielsen did as well, was the fact that there was a link that says "email to a friend." However, what exactly are you emailing to your friend? Will that person be getting more information about the concert? Or just a picture of the lead trombonist?
Another site that I want to comment on Nielsen's comments is the Christopher Norman Chocolates webpage is another site that Nielsen had a lot of good comments on. Because this website uses splash screens, the everyday web surfer might not know that ther are more products under the categories. The content information just is not enough on page, which causes the user to have to keep clicking through and they may not realize that they have to do that.
These two sites are the ones that caught my eye the most. Nielsen believes that the jazz website is the one that is losing the most business and I agree with him. There are too many other jazz bands or what not that have a lot more information that encourages those interested to attend the concerts.
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